Archive for the ‘Business Models’ Category

An article in Fast Company.com on female entrepreneurs hit some very important points and suggestions from woman in business.

For a guy, it’s always good to get the perspective of others, in this case, women entrepreneurs!

Some excellent advice tips:

  • “There is no one who owns a company who knows all the answers or has all the skills. The best advice I could ever give anyone is to never be afraid to ask other people for their help or advice.” (Michelle Garcia, Owner of Heirloom Catering; Denver, CO )
  • “Forge genuine connections with people inside and outside your industry.” (Amanda Luu, Co-owner of Studio Mondine)
  •  “It’s much easier to tackle new tasks once you’ve already got things going.”  (Bridie Picot, CEO of Thing Industries Brooklyn, NY)
  • “Define your business and your brand and commit to it—everything you do should be consistent with your business’s identity.” (Carrie Spindler, Owner of Goodiebox Bake Shop; Cliffside Park, NJ)
  • Christine Hebbring & Jennifer Murray, co-founders of Painted Fox Treasures Allenton, WI

“Keep a healthy balance. Starting a new business can consume you to a level that’s not healthy—keep a balance so that you’re still in touch with family and friends.” (Christine Hebbring)

“Don’t let what you don’t know scare you. There’s so much that we have taught ourselves. And there’s so much that you can learn if you have the passion to learn it.” (Jennifer Murray)

All of these are good tips . . . but particularly the last.

Don’t fall into “paralysis by analysis”.

With internet marketing/network marketing, just get the system . . . and do it!

Click here for FastCompany.com’s article: 6 Female Entrepreneurs Share Their Best Business Advice

 

If you have been involved with internet marketing for any amount of time . . . or are new . . . you have heard the advice “Build Your List”.

First, why?

A posting at Blogger Sidekick laid out the stats on email:

Of people that use the internet, 85% of them use email as a medium for communication. In contrast, all of the social media networks combined cover only 62% of internet users. So even if you mastered every single social network you wouldn’t have the market coverage that email gives you, and that audience would be spread across a number of platforms that you don’t own.

Did you get that last comment . . . “platforms that you don’t own.”

That is crucial to understand your business. You Inc.

Building your list, and sharing value to that list, is your asset.  For your business.

Using effective tools, like capture pages and autoresponders, you own that asset.

But how?

The steps are pretty straightforward, as this article points out:

  • Setup a site for email capture
  • Create an Offer of Value
  • Attract People to that Offer

There is a ton of information in this post. If you are beginning, you do not need to worry about all of these “bells and whistles.”

One person commented on this article, saying this is a marketing strategy that often is overlooked as we “obsess about social [media]”.

Couldn’t agree more!

Click here for Blogger Sidekick’s  “List Building—Get More Subscribers Than You Can Handle”.

I welcome your thoughts!

 

Multiple streams of income in your home-based business?

Or not?

A question that is asked . . . and debated within the home-based business community.

Industry Leader Diane Hochman recently offered her thoughts on multiple streams of income.

She makes an interesting comparison between a home-based business . . . and a brick and mortar like Target, Walmart, etc.

She suggests 1) thinking about your market and 2) thinking about the products for that market.

Click here for Diane’s thoughts on multiple streams of income . . . and what comes after you analyze your target market.

I’m a big fan of Robert Kiyosaki.

You probably know he’s the best selling author of Rich Dad, Poor Dad.

I like his book Cash Flow Quadrant the best.

Click here to see a previous post on his cash flow concept.

Whether you are a Robert Kiyosaki follower . . .

Or you are checking him out for the first time, you will want to watch this interview that Oprah did with Kiyosaki.

It’s a good 15 minute watch.

Then get the book, Cash Flow Quadrant!

Click here for the Oprah Interview with Robert Kiyosaki.

A while back, I shared Robert Kyosaki’s thoughts on the Cash Flow Quadrant and passive income.

You can see those living with passive income are 5  percent of the population  . . .

Yet, this is 95 percent of the nation’s wealth.

Want to understand passive income a bit better.

I recently watched a video by Pat Flynn.   He runs the website Smart Passive Income.com.

In under seven minutes, he shows you a passive income model.

All of this is directly related to building your You, Inc..  It’s well worth the 7 minutes!